Privacy and Cookies

We take your privacy very seriously. On this page you can find out what information is collected within the Hero Funds pages and how it's used.

Below you can find our Privacy Notice and our Hero Funds Privacy Policy. You can also read how Cookies are used on this site, and who to speak to if you have any questions or concerns.


We will use the data you have provided on this form for the purpose of establishing and administering your Hero Fund page. We will also use your data to keep you updated on Charity news and events where you have given permission for us to do so. Your data is kept securely with access limited to relevant staff. You can read more about how your personal data is managed in our Privacy Policy.


How we use your data:

We use your data to administer your 'Hero Fund'. All donations receipted into your fund contribute to the provision of Recovery services to our beneficiaries. We collect personal data from you to: administer gift aid; send receipts; provide information about the work donations to your Hero Fund supports; and send you information on other fundraising opportunities.

We only hold your ‘personal’ data when you provide it to us, e.g. when you set up a Hero Fund page, make a donation or set up an event. Your data is added to a secure database that is accessed only by relevant Help for Heroes staff.

We never sell or rent your details with other organisations without your consent.

We will retain anonymised data for statistical analysis for the sole aim of developing and improving our services.

Our legal basis for processing your data:

Under law, we use a condition called ‘legitimate interest’ to process your data. We determine that in you providing your personal data to us you do so to support the Charity. We will therefore process your data in the way in which we have received your information as follows:-

  • When you submit your personal information to establish a Hero Fund page, we will use your information to administer your page and collect donations. We will maintain any preferences you have for receiving information from us and to ensure we suppress your contact when you have requested us to do so.
  • If you undertake events then we will use your personal data to fulfil our legal requirements in administering your participation.
  • If you donate to the Hero Fund page we will use your data to record and provide a receipt for your donation and provide information on the work your donation supports.

Where we send you Charity information by email we will only ever do this where you have given us your consent via a tick box.

Who your data may be transferred to:

Your personal data may be transferred to other specialist organisations that provide services to us under contract and in accordance with data protection regulation. For example we use a specialist processor to administer payments receipted into the fund.

How long your data will be kept:

Your data will be retained whilst your page remains active and will be retained for a further 7 years following closure of your page on the Help for Heroes platform. In addition Help for Heroes will add your data to our central supporter database where it will be kept for 3 years from the point you last added to your Hero Fund page or made contact with us. After which point it will be transferred to an archive where it will be retained for a further 7 years.

How you are in control:

You are in control of the data we hold about you and at any time you can request:

  • to have any inaccuracies in your personal data corrected
  • to restrict the data held about you
  • to have a copy of the personal data held about you
  • to have your data deleted

You can make a request for any of the above by writing to the Data Protection Officer, Help for Heroes, Unit 18 Downton Business Centre, Wiltshire SP5 3RB or by email

In all cases your request will be fulfilled unless there is a legal reason not to do so which will be explained to you at the time of your request.  If you are unhappy about how your personal data is managed you can raise a concern or complaint with the Information Commissioner, telephone: 0303 123 1113 website:



Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. A cookie often contains a unique number which can be used to recognise your device, when a user of this device returns to a website that it has visited before.


Help for Heroes uses cookies to enhance the online experience of all our visitors. They help us identify which pages and/or products are the most important to our visitors and play a key role in helping us to enhance the usability and performance of our site.

Some cookies are necessary to allow you to browse our website, use its features, and register a Hero page. The use of these cookies is essential for the website to work at its best. For example, we use ‘user-input cookies’ for the duration of a browsing session (a single visit to our site) to keep track of a user’s input when filling in forms that span pages, so you can navigate between the pages and not have to re-enter data. We promise we will not use these cookies to collect personal information about you.

We also use functional cookies to remember choices you’ve made or information you’ve provided,  like your username, email, or the region you are in. This means we can tailor your website experience specifically to your preferences. The functional cookies we use include:

  • User interface customization persistent cookiesare used to recognise your computer when it revisits our site and remember your preferences when you browse.
  • Performance cookies are used to help us improve your website experience and collect information about how you use our website and how often. These cookies only gather information for statistical purposes and do not gather any information that can personally identify you. The performance cookies we use include:
    • Google Analytics to help measure how you interact with our website content. These cookies remember what you have done on previous pages and how you’ve interacted with our website. More information on Google Analytics can be found here: Google’s information page. Or if you would like to opt out of Google Analytics, see below.

We, therefore, recommend that you leave cookies turned on.

You can control the use of cookies through your browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 90 days and two years from the date they are downloaded to your device. See the section below on how to control cookies and for more information on removing them before they expire.

How to control cookies?

Remember, you can control the use of cookies through your browser settings.  But please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser's “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as:

To opt out of being tracked by Google Analytics across all websites : Google Analytics Opt-out Browser Add-on